Leasing & Partnerships

For malls, landlords and partners assessing EX Group as a tenant or a counterparty. What follows is the structure behind the shopfront.

A group, not a single shop

A unit leased to one of our houses is backed by the group behind it. The brands are separate propositions with separate audiences, which means a site can be matched to the house that suits it rather than taking whatever brand is available.

We train our own staff

Toni International is our academy, not a supplier relationship. Staffing a new site does not depend on hiring away someone else's stylists, which is the constraint that usually decides whether a beauty tenant can open on schedule.

Two markets, already operating

Singapore is the headquarters and the larger retail base. Malaysia is a live market with a salon operating there now, not a stated ambition.

Run on our own systems

The group operates its own point-of-sale, scheduling and reporting across every outlet, so trading data, staffing and compliance reporting come from one place rather than being reconstructed per site.

At a glance

10 houses across 7 crafts, operating in Singapore and Malaysia. Salons, direct-to-consumer product, a creator studio, and the academy that trains the people behind all of it.