Suppliers

For suppliers and distributors considering the group. One relationship reaches every house that has a use for what you make.

One counterparty, several floors

Hair, scalp, skin and colour are run as distinct crafts under one group. A product that suits more than one of them is placed through a single relationship rather than negotiated house by house.

We also make product

Inaiya, Jekemi and Hide Selection are our own brands. That means we read a supply proposal as an operator who manufactures and sells, not only as a retailer, and we are candid early about where a line would and would not fit.

The floor is the test

Anything we carry is used by our own therapists and stylists on real appointments before it is recommended. A product that does not survive that does not get shelf space, and we will tell you why.

At a glance

10 houses across 7 crafts, operating in Singapore and Malaysia. Salons, direct-to-consumer product, a creator studio, and the academy that trains the people behind all of it.