The Craft
The craft is only as good as the next person taught it
Most beauty groups buy their talent. This one teaches it. Toni International College of Aesthetics & Physiology is a craft of the group in its own right, not a training department bolted to the side of it.
Why the school sits at the centre
The constraint on a beauty group is never premises and rarely demand. It is people — enough of them, trained to one standard, at the moment a new room opens.
Teaching the craft ourselves means the standard taught is the standard expected on the floor, rather than something a new hire has to unlearn in their first month.
It also means a career here has a visible first rung. Someone can begin with no experience and end up holding a chair in one of the houses.
7 crafts under one standard
Each is a distinct discipline with its own consultation, its own training and its own bench of people. They are not four salons wearing different names.
- Hair
- Cutting, styling and finishing, on real heads of hair, every day.Ex Style · Uhair
- Scalp
- Scalp health as its own discipline, with its own consultation and its own programmes.Coulisse Heir
- Skin
- Aesthetics and skin solutions, delivered by a qualified therapy team.Ex Beauty
- Colour
- Colour is its own craft, and it is led from Kuala Lumpur rather than followed there.Ex Colour by Inaiya
- Product
- What we recommend on the floor is what we make, so the advice and the bottle come from the same place.Inaiya · Jekemi · Hide Selection
- Studio
- A studio of makers who film, photograph and publish the craft rather than advertise around it.Bang Bang Bang
- School
- The craft is only as good as the next person taught it. Our graduates stand in our own rooms.Toni International College of Aesthetics & Physiology
If you want to learn one of them, start at careers.